An obvious excercise in co-branding (think Lagerfeld for H&M, Nike + iPod sports kit etc.) this made me ponder if museums could also think along these lines when trying to attract the attention of their audience. Without jeopardising their neutrality and cultural credentials, of course.
If so, who would be attractive collaboration partners for the museums? What would make a good vehicle for a specific museum like, say, Designmuseum Danmark? And what would the museum have to offer in return? When would it be cool to do a product with a museum add-on?
Or is this simply what’s already happening in the museum gift shops with items such as special edition Liberty print totebags at the V&A (which I imagine is not a wild guess)?