Use of digital and social media in museum communication
Digital and social media have become a major area in the representation of cultural heritage. Cultural institutions – here specifically museums and others involved with exhibition activities – have become aware of the potential in new media, but often lack an insight into the specifics of this potential and experience with how best to realise it, onsite and online.
Also, cultural consumers, due to their use of digital and social media, have new expectations of and new skills for taking an active part in the cultural experience. This includes expectations of on-demand information, possibilities for interaction and perhaps produsage as well as a demand for unique experiences.
Whilst digital media is already being used by most museums as information channels and knowledge portals, the experience aspect of exhibitions is rarely represented in a satisfactory manner online. The challenge, therefore, is to utilize the media in a better way in order to create more engaging and rewarding experiences for the users, including actual online exhibitions.
In my project, I wish to examine the ‘web-exhibition’ through a process of concept development of an exhibition framework which, in combination with theory, analysis and reflection, will adress the above problem area, with a view to concrete and specific design solutions as well as extracting general guidelines. My research will seek to answer the following:
What characterizes the role of museums as (re)presenters of both knowledge and experiences? Which demands and expectations from stakeholders must they meet, with consideration to museological tradition and practice as well as the experience economy? And how does this affect the role of /need for online representation of the museum?
How can social and digital media be utilised in relation to exhibitions online and/or onsite? How can synergy between the onsite and online representation of an exhibition be created? Wherein lies the potential of digital media, and how can they support both the knowledge and experience aspect? How may digital and social media be used to engage the users?
What is a web-exhibition? What means of presentation (i.e. storytelling, cross-media, interaction etc.) could be applied in order to enhance the experience and outcome of digital / online museum representation? And how may the inclusion of social media add value to this?
The concept will be developed for and in collaboration with the cultural department of Den Sorte Diamant/ The Royal Library. The conceptual framework developed in this project will be related to a concrete upcoming exhibition (as yet not named). The project aims to develop a conceptual framework for an online exhibition that may be experienced in its own right, but which also creates synergy with the exhibition onsite.